Be Social with Me
Social Media Planning for your start up, how to develop pillars for your biz.
How to Create a Social Media Marketing Plan From Scratch.
Get your free 2021 calendar here: [FREE DOWNLOAD]
Choose your social media network.
AUDIENCE | TIME | RESOURCES
Consider where your audience will be most active and present. Think about your time and resources are you able to manage 1 channel well or can you handle more? Don’t spread youserlf to thin, rather do one channel well than have 4 and not be active or engaged on them. Consider your personal skills when you do activate a channel or the resources to your disposal. Are you great with taking photos? Do you prefer podcast, rather than creating video content? Are you great with writing — then build a blog. If you have the support of friend and or freelancers, then maximise their support where you are most likely to reach your audience.
Create your profile
BRAND | CONSISTENCY
Make sure your social profiles are complete, with visuals and brand information. It is so frustrating when you need to go dig for contact information or a website, make it easy for people to reach you and find out more, by interlinking all aspects of your brand, on social — to your webstie.
- Show, don’t tell: “What have I done” often works better than “Who I am”
- Tailor your keywords to your audience
- Keep language fresh; avoid buzzwords
- Answer the question of your potential followers: “What’s in it for me?”
- Be personal and personable
- Revisit often
Find your Niche — Build your Tone
NICHE | PERSONA | TONE
Sometimes the more specific you are with what you offer the smaller the niche the larger the interest as you are targeted to helping a specific demographic audience.
Imagine your business as a person, how would you speak, what would you do and build your tone accordingly:
Start with questions like these:
- If your brand was a person, what kind of personality would it have?
- If your brand was a person, what’s their relationship to the consumer? (a coach, friend, teacher, dad, etc)
- Describe in adjectives what your company’s personality is not.
- Are there any companies that have a similar personality to yours? Why are they similar?
- How do you want your customers to think about your company?
Start building your strategy
CONTENT PLAN | POSTING PLAN| ANALYSE AND TEST
Get some inspiration, look at other brands what are they doing that works bench mark look and feel, and topics from various sources that you can build into your calendar that best work with your brand communication strategy.
Decide your content pillars, what do you want to talk about each week, month, quarter. Make sure that you cover sales / engagement / education / sustainable and various topics that reflect your brand in your content calendar planning.
Try to mix it up each week with content types: video, photos, UGC, Link, GIF etc. Consider the type of content you are able to create, source or create in collaboration that best works for your time and resources.
Start with the basic six types of updates we all post: Links, videos, images, quotes, re-shares, plain-text updates.
Post as often as you can, if you can post quality content daily, go for it. if you can only mange twice a week that works to, keep it to quality and not quantity. Figure out the best times for your audience and start building your calendar & posting plan. ➡️
Remember your calendar will consist of multiple layers, you can source your content, your can create guest posting content, you can work with influencers — drive UGC content, drive education through your blog and or podcast. Try to be relevant and authentic with what you put out there tell your story and journey. There will be several layers of goals in your calendar, weekly — monthly and quarterly. Weekly try to drive to sales or specials, monthly try to engage with a giveaway or challenge, quarterly reward top customers. These are just some of the basics, but start thinking of your goals and make sure you have implemented them into your calendar.
Now — let’s analyse your efforts
Let’s say you are done with month one of your posting plan. Go back and look which posts we’re best received, had the most engagement, link clicks etc. was it a case of content type (video versus photo) or posting time. could it have been the post copy or the creativity of the post. Go back and look at the top performers, now see how you can best maximise the content plan going into the next month, do you need to share more about you or focus more on UGC shares, your analytics and performance will guide you to best manage an create for the months ahead.
Don’t get caught up on “vanity metrics” — metrics that make you feel good but don’t help you make decisions, take action, or judge value.
Use reports to analyze what’s working (and what isn’t) Once you decide on your key metrics, make sure you track them regularly by building custom reports that highlight what matters most to you.
Remember your calendar should ideally reflect, your business efforts, brand persona, sales and events, collaborations, customers. It need to communicate your business overall having varies layers to create the ultimate biz communication. Build a consistent pillar plan with a variety of content that can fall within each pillar to help you diversiy as needed.
Website | Email Marketing | Influencer Marketing | Social Media
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Contact me: dailydosedanie@gmail.com
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